Example of Innovation

Hello Readers,

This time I’d like to highlight an innovative new show that I watched last week on Comedy Central, “My Secret Girlfriend“.  I know that this is a bit off topic, but I promise I’ll tie it in to our subject matter by the end of this post, ahh the circle of life

 

My Secret Girlfriend

Basically, this show is innovative because it is one of the first television programs experimenting with new ways of interacting with the audience.  This interaction is created with the intention of increasing viewer interest and satisfaction with the program.  

The entire show is filmed from the first person viewpoint.  In other words, the camera represents the viewers in the audience, making you the “star”.  ”You” are a young, attractive guy getting into random shenanigans with your buddies and hooking up with girls constantly.  Obviously, this show is probably geared toward a young male audience that is already watching Comedy Central, and who would probably enjoy getting to be the “cool guy” on the show.  

Even with this being one of the first things I noticed, I still couldn’t help enjoying the show.  The main character checks text messages, looks at video mail, and rolls around with lots women at various interesting angles.  Characters address you directly, and yes, you even have a “secret” girlfriend that seems to be a continuing love interest.  

All in all, for me anyway, the show was unique and eye-catching enough for me to tune in again this week.  And as far as innovation in the media is concerned, at the very least this is a great spark for further conversation about new possible methods of connecting with the audience.  So, if you are bored some time, I’d recommend giving it a chance.

-Tyler